A business without digital branding is like a car without tires, meaning it works but does not go anywhere. Once your business is set up, the digital branding journey should start. Digital Branding is forming an identity, visibility, and credibility of your business. Start by exposing your business brand online and explain clearly what your business is along with the services you provide to your customers. 

We know it can be overwhelming at first, but you can always start by answering a few questions about your business. 

  • What is your brand name and its meaning in simple words?
  • How did you choose it?
  • Which products/services do you provide?
  • Why is your business way required in the marketplace?
  • What are your mission and objectives?
  • What makes you unique?
  • Who is your ideal customer?

Logo Design

The logo depicts the perfect shadow of your business. It is your company's first impression and what shapes its identity. If you have just started a new business or if you are at the planning stage, the logo design should be your first concern, as it will create a curiosity in the marketplace to have something new in the near future. From a business point of view, this will give your business a good initial start-up.

Brand Media

Brand media is a group of brand promoters hired to promote a business. They are the people who will know when to tell a brand story, what people are looking for, and what they will believe in.
Today, marketing strategies have changed. The media is now in control of your clicks and permissions, and no one is forced to see a product promotional ad in between your favorite show. Keeping in mind those things, brand media makes an optimal strategy to promote your business by not disturbing the audience's entertainment.

Brand Messaging

Brand messaging is the next essential step toward branding your business. Your brand message must communicate a perfect business goal to its audience since it will shape customers’ perceptions of your company. Moreover, it is the best way to transmit values, inspire, and generate the desire to buy.

How to build a strong brand message?

What have you built differently than existing solutions in the marketplace?

Make sure you outline everything your business will provide to your audience/customers.
Look for references for similar businesses and what people like about them.
Observe the market trends, what is on-demand, what people are looking for right now, and what you can change from the existing ones.
Select the perfect words or a sentence to define your brand.
Define the meaning of your words so that everyone understands your opinion.
Finally, select a tone to communicate your brand message, just like you may have heard in the advertisements how they always promote in the same voice.

Brand Positioning

Brand positioning is a strategy used to capture a specific position in the brains of people about a brand. For example, food companies like McDonald's and KFC, position themselves in our minds as some of the top-level food providers. Puma and Adidas are known for the best sports shoes. Therefore, it is a very tough task to reach their level for a newcomer in the market. It’s all about the magic of the brand positioning strategy they use.

There are six types of brand positioning strategies from which we choose as per your business requirement.

Customer Service Positioning Strategy.
Convenience-Based Positioning Strategy.
Price-Based Positioning Strategy.
Quality-Based Positioning Strategy.
Differentiation Strategy
Social Media Positioning Strategy

Social Media Branding

Social media branding uses your stronger media platform for promotion such as Twitter, Facebook, Pinterest, LinkedIn, Instagram, or Tumblr business accounts.
It is one of the best and long-term promotional ideas for businesses. Business owners create social media accounts and hire digital marketers to handle them. They keep track of everything, launching a new product, discounts, add-on features, events, and occasions to create a plan and spread it over social media by making an attractive post or promotional video to engage the audience.

Are you ready to give your business a boost?

Alternative Marketing Group is a fully stacked team of experts to provide a wide range of options for branding and marketing your business online. We explore your business demands for exposure and arrange for the best results. AMG can create the perfect strategy that will help you reach your business goals.